Victory is in Sight
OneSight, formerly the charitable giving arm of international eyewear leader Luxottica, works across the globe to provide underserved communities with access to eye exams and glasses. Victory is in Sight, the organization's 2017-18 marketing campaign, was designed to help drive awareness of OneSight, its cause, and the need for financial and volunteer involvement from both the public and private sectors.
Creative, fueled by human imagery and footage captured in Zambia, India, and the Cincinnati, OH region, spanned a wide executional range, from major magazine placements (GQ, et.al.)
and billboards to pre-preview cinema video, social content, and a fully re-imagined website for the organization.