Slaying Giants


Causewave Community Partners provides critical development and marketing resources for nonprofits throughout New York State. The organization's support comes primarily from donations, particularly through their annual fundraising breakfast.


For the 2017 event's keynote speaker, Causewave had secured Robin Koval, former

co-founder and CEO of the Kaplan Thaler Group and current CEO of national anti-tobacco nonprofit Truth Initiative. Promotion for the breakfast needed to respond to the opportunity presented by such a prominent guest and Causewave's fundraising urgency.

Across print and digital executions, Slaying Giants brought to life the mammoth challenges both organizations fight against, positioning social ills as menacing titans, filled with statistical proof of their devastating impact.


The campaign drove an 18% lift in sponsorship funding YOY, 33% attendance vs average, and set a record for highest advance ticket sales for the breakfast.