Brand Refresh


San Francisco-based Lookout is working to define digital security in the post-PC era, taking a mobile-first, cloud-based approach to protecting the data and devices of enterprises and everyday people.

Lookout's original brand identity had served them well as a venture-funded startup. But as their mobile app and industry profile began to take off, Lookout recognized a need for a fresh take on their brand and a marketing platform as bold as their mission. Channeling the attitude and ambition of the company's leadership (former hackers), the resulting look and voice was bright, confident, and incredibly simple.