Alpha Fit Product Launch

L'Oreal Clarisonic

With a innovative leadership position in the skin cleansing market—and a firm hold on its predominantly female audience—the Clarisonic brand saw an opportunity to pivot to an urbane male customer who cares deeply about his appearance and health.

To launch Alpha Fit, a sonic cleanser designed for male skin and lifestyles, the Sonic Boom campaign balanced masculine tonality with sophistication, as well as a wink at the power contained in such a small device. First executions include print advertising and point-of-sale displays, plus campaign guidelines that will help the Clarisonic team extend creative into additional channels.